Establish brand credibility with concise storytelling. Share your founding story (e.g., "Founded in 2015 by engineers passionate about smart home tech"), global presence (e.g., "Warehouses in the US, Germany, and Singapore"), and sustainability efforts (e.g., "Plastic-neutral packaging since 2022"). Highlight trust signals like press features (e.g., "Featured in TechRadar") or partnerships. Avoid jargon—use relatable language (e.g., "We’re a team of parents designing safer toys for kids").